Marketing
The latest trends, tactics, and strategies in digital marketing and brand building.
AI transforms digital marketing, creating volatile visibility
Click-through rates for links with Google's AI Overviews jumped 85% between December 2025 and February 2026, according to DesignRush .
Companies Embrace AI-Driven SEO Strategies to Navigate Evolving Search
In 2026, while Google still commands 80% of global search queries, AI-native platforms like ChatGPT Search and Perplexity are collectively handling hundreds of millions of search queries per week, sig
Answer Engine Optimization AEO Definition Framework Arrives
By 2028, AI agents are projected to intermediate a staggering $15 trillion in B2B purchases, according to MarketScale .
AI slop loop phenomenon overwhelms SEO efforts
A recent internal Google analysis revealed that over 70% of new web pages indexed in the last quarter of 2023 exhibited characteristics of low-quality, AI-generated content, leading to a noticeable di
AI Audit-First Models Revolutionize SEO Search Trends
ChatGPT already commands 17 to 18 percent of the global search query market, according to soar .
AI search systems disrupt local business visibility
Zero-click searches now account for 69% of all queries, up from 56% just a year ago.
India bans Telegram, boosting VPN and rival app use
Within 24 hours of India's Telegram ban, VPN usage across the country surged by 300%, according to NordVPN Report, Oct 2024.
AdLift secures Baby Forest SEO and content marketing mandate
AdLift will lead Baby Forest’s organic growth strategy by blending conventional SEO with Answer Engine Optimisation and Generative Engine Optimisation, targeting platforms like ChatGPT and Google Gemi
AdLift Marketing Agency Secures Baby Forest SEO Content Mandate
Baby Forest, an infant brand, now bets its online growth on optimizing for AI platforms like ChatGPT and Google Gemini, not just traditional Google search.
UK government plans social media ban for children under 16
The UK government announced a social media ban for individuals under 16, effective early 2027.
HeyTony boosts Hamilton SEO with effective digital marketing
HeyTony, a Hamilton, Ontario digital marketing agency, has achieved a 5-star average across 111 Google reviews, cementing its status as a top SEO choice in the region, according to Barchart .
GEO Agencies Optimize AI Search Strategies Amidst Evolving Markets
Mid-market brands now spend $3,000 to $8,000 monthly on Generative Engine Optimization (GEO) services, according to unosearch.
AI SEO practices reshape 2026 digital marketing as Google AI Overviews dominate
In Q1 2026, nearly 90% of brands recorded zero mentions within AI search results, even as Google AI Overviews surfaced in over half of all searches.
AI Integration Boosts Local SEO for Small Businesses in 2026
Google is now rolling out AI-powered calling in Search, where its AI can contact local businesses on a customer's behalf.
New Digital Marketing Agency Launches Growth Audit
Adamalis Marketing Agency announced its launch of its 'Business and Marketing Growth Audit' on May 15, 2026, according to freep .
Businesses Gain Google Ranking with Specialized SEO Services
The 'schema checker' group in Google Search Console recently saw a staggering 937 percent growth in clicks, bundling variants for a total of 1.
Ideas Origin Media Appoints Oyekunle Oyefi Business Lead
Ideas Origin Media has appointed Oyekunle Oyefi as Business Lead and confirmed Tosin Oladipo as Head of Digital.
Ideas Origin Media Taps Oyekunle Oyefi for Business Lead Role
In 2025, Nigeria's digital advertising spend surged by 8.
AI Search Engineers Meets Tier 1 AI Certification Requirements
In a crowded field of agencies claiming AI search expertise, only one in the United States currently meets the new AEO Differentiation Standard's highest tier, demanding verifiable client appearances
AEO: Refining Digital Marketing for AI Engine Optimization
AI models now prioritize independent, off-site sources over a brand's own content when generating recommendations, fundamentally reshaping how digital visibility is achieved.
Design the Planet AI services: Early wins, challenges for Louisiana firms
Bayou Bites," a Louisiana restaurant chain, saw a 25% increase in online orders within two months of using Design the Planet's (DtP) new AI-powered social media advertising, according to its CEO.
AI Marketing Services Expand to Drive Business Transformation
OpenAI has launched a self-serve Ads Manager platform for ChatGPT.
New AI-driven SEO services help businesses adapt to search changes
A local business's Google Business Profile can suffer a "meaningful visibility drop" if it goes just 30 days without new photos or updates, a stark new reality in the age of AI-driven search.
Agencies adapt to AI search for Reddit content integration
Google's new AI search now prioritizes 'expert opinions' from Reddit and TikTok, fundamentally changing how digital agencies must approach search visibility.
Google's AI Overviews to reshape digital marketing strategies
In July 2025, Google's AI Overviews appeared for nearly 25% of all search keywords, fundamentally altering how users find information and products online.
AI Answer Engines Boost B2B Conversions, But Experts Warn of Visibility Gaps
In 2025, generative AI accounted for just 0.
Google local SEO changes force small businesses to rethink keywords
In late 2025, Google quietly discontinued its Google Business Profile Q&A feature, according to exploredigital .
AI Overviews Slash Clicks, Forcing Digital Marketers to Rethink SEO
Only 8% of people will always click through from an AI Overview to the original source material, according to Exploding Topics research.
Small Businesses Embrace AI for 2026 Digital Marketing Success
In 2026, a small local bakery can now access marketing tools previously reserved for multinational corporations, yet its success still hinges on how well its Google Business Profile is optimized.
GrowPad Opens European HQ for AI-Driven SEO Growth
In a move signaling a major shift in European digital marketing, GrowPad, an AI search visibility specialist, opened its European headquarters in Alicante, Spain.