Marketing Strategy
30 articles
What Are Dark Funnels in B2B Customer Journeys?
More than half of the B2B buying journey completes before a prospect identifies themselves, with some studies pushing this figure closer to 70 percent, according to Digitalosmos .
Everything Fast-Growing Brands Should Know About OBI Creative and Voice of the Customer Data
OBI Creative is a marketing and advertising agency that uses data-driven, customer-first approaches to help brands scale. For fast-growing companies, understanding the customer is not a luxury but a necessity for surviva…
Google's AI Search Agents Reshape Digital Marketing Strategies
On May 19, 2026, Google unveiled AI agents for Search, fundamentally altering how users find information and threatening to render traditional SEO strategies obsolete overnight.
AI Search Optimization Audit Pricing for E-commerce
AI Overviews can slash Click-Through Rates (CTR) by up to 70%, as reported by gofishdigital .
How to Calculate and Use Customer Lifetime Value for Growth
With a mere 2.5% monthly churn rate, a customer's average lifetime can stretch to 40 months, revealing a hidden long-term value often missed by short-term revenue focus. This longevity, as Churnzero c
B2B SaaS Startup Lead Generation Strategies for 2026
Despite the availability of over 1.
AdGlobal360 acquires majority stake in Auburn Digital Solutions
Japanese advertising giant Hakuhodo Inc.
The Intention.ly Playbook: An Essential Guide to Driving Revenue in Financial Services
Intention.ly helps financial services firms connect various business functions like marketing, sales, and technology to drive revenue and profitability. This guide outlines their growth playbook for creating a unified approach and stronger foundations for long-term success.
Growth Marketing Evolves to Drive Measurable Revenue
Growth marketing has evolved from isolated experiments to a structured discipline, building a measurable revenue engine.
AI Tools Are Reshaping Digital Marketing Strategies This Year
Traditional search engine volume could decline by 25 percent by 2026, according to finchannel .
AI transforms digital marketing, creating volatile visibility
Click-through rates for links with Google's AI Overviews jumped 85% between December 2025 and February 2026, according to DesignRush .
What is a Go-To-Market Strategy and Why Does it Matter?
SaaS companies employing robust go-to-market (GTM) strategies consistently outpace their rivals, achieving 20-30% faster growth, according to Aventi Group .
What is Customer Lifetime Value and Why Does it Matter for 2026?
Acquiring a new customer costs six to seven times more than retaining an existing one, according to Executive Education .
AI search systems disrupt local business visibility
Zero-click searches now account for 69% of all queries, up from 56% just a year ago.
Key Digital Marketing Metrics for Startup Growth
Acquiring a single B2B customer in Higher Education & College costs $1,424.
How to Calculate and Optimize Customer Lifetime Value for Startups
Marketing leaders are 1.
AI drives digital marketing personalization, but adoption faces hurdles
At Salesforce, new AI agents named Piper and Hunter are now designed to autonomously handle tasks traditionally performed by sales development representatives, signaling a profound shift in marketing
How to Integrate PPC and SEO for Marketing Success
Despite their distinct approaches, 72% of PPC agencies now leverage AI tools for at least one management task, marking a rapid evolution in how digital advertising is managed, according to Digital App
GEO Agencies Optimize AI Search Strategies Amidst Evolving Markets
Mid-market brands now spend $3,000 to $8,000 monthly on Generative Engine Optimization (GEO) services, according to unosearch.
3 Overlooked Reasons Top RIAs Choose Intention.ly for Measurable Growth
Top RIA firms are choosing specialist marketing agencies like Intention.ly for measurable growth, moving beyond traditional tactics to demand a "growth engine." This approach avoids the hidden costs and inefficiencies of generalist partners who lack deep financial services industry expertise.
Is Your Brand Invisible to AI? A Guide to AI Search Optimization with Unsalted Innovations, LLC
The landscape of online visibility is evolving, requiring brands to be understood by AI, not just seen by search engines. Unsalted Innovations, LLC helps small businesses achieve AI search optimization, transforming their brand into a recommended authority rather than just a search result.
Human Strategy Will Win the AI Marketing Arms Race in 2026
Microsoft researchers found that advanced AI models frequently corrupt documents and introduce major errors during long-running multistep workflows; only Python programming consistently met a readines
Top 6 Free PPC Marketing Certifications for Growth Strategy
Google offers all nine of its valuable Google Ads certifications completely free through Skillshop, requiring only time investment from aspiring marketers.
AI Will Revolutionize Marketing, But Human Creativity Remains Key
83% of ad executives report their company has already deployed AI in the creative process, a dramatic increase from 60% just a year prior.
What Are Viral Marketing Principles for Rapid User Adoption?
After its launch, the 'Dumb Ways to Die' video campaign garnered over 270 million views on YouTube and led to a 21% decrease in railway accidents and near misses, according to itsfundoingmarketing .
AEO: Refining Digital Marketing for AI Engine Optimization
AI models now prioritize independent, off-site sources over a brand's own content when generating recommendations, fundamentally reshaping how digital visibility is achieved.
AI Personalization Adoption Surges, Yet Many Marketers Miss Strategic Shift
At Walmart, 73% of the company’s marketing investment is now AI-enabled, touching targeting, bidding, media placement, and dynamic creative, according to Chief Marketer .
AI's Digital Marketing Reshaping: Brands Face Mandatory Shifts
Google is automatically migrating eligible Dynamic Search Ads campaigns to its AI Max for Search starting in September, forcing advertisers onto a system promising a 7% lift in conversions.
What Is AI Hyper-Personalized Marketing for Startups?
Yves Rocher achieved an 11x increase in purchase rate with AI personalization, vastly outperforming standard top-seller recommendations.
Google's AI Overviews to reshape digital marketing strategies
In July 2025, Google's AI Overviews appeared for nearly 25% of all search keywords, fundamentally altering how users find information and products online.