Luxury Cars
3 articles

Operations
Lincoln Adjusts 2026 Luxury SUV Prices to Attract New Buyers
The 2026 Lincoln Navigator Premiere will launch with a starting price of $91,995, an $8,000 reduction from the 2025 Navigator Reserve, according to Carsdirect .
Oliver Grant·June 8, 2026

Playbooks
Ferrari Luce Electric Car Faces Investor Doubts Amidst High Price
Ferrari's first electric car, the Luce, priced at €550,000, accelerates from zero to 100 kilometers per hour in just 2.
Oliver Grant·June 1, 2026

Founders
Ferrari Reveals Luce, Its First Fully Electric Vehicle
Ferrari, the legendary marque of roaring V12 engines and two-seater exclusivity, just unveiled its first fully electric car: the Luce.
Ethan Calder·May 26, 2026