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Ferrari

3 articles

The new Ferrari Luce electric car, a symbol of luxury and performance, faces scrutiny from investors due to its exceptionally high price point.
Playbooks

Ferrari Luce Electric Car Faces Investor Doubts Amidst High Price

Ferrari's first electric car, the Luce, priced at €550,000, accelerates from zero to 100 kilometers per hour in just 2.

Oliver Grant·June 1, 2026
The new Ferrari Luce, a fully electric five-seater sports car, parked on a scenic road with a sunset in the background.
Founders

Ferrari Reveals Luce, Its First Fully Electric Vehicle

Ferrari, the legendary marque of roaring V12 engines and two-seater exclusivity, just unveiled its first fully electric car: the Luce.

Ethan Calder·May 26, 2026
Ferrari Formula 1 pit crew working with advanced IBM AI interfaces during a race, showcasing enhanced fan engagement technology.
Playbooks

Ferrari uses IBM AI to boost F1 fan experience

Since IBM's involvement, the Ferrari fan app has seen a 62% surge in engagement over race weekends, demonstrating AI's immediate impact on superfan connection.

Oliver Grant·May 23, 2026