FounderOperator

Customer Acquisition

4 articles

Startup team analyzing a glowing digital interface showing product-led growth metrics and conversion funnels, symbolizing innovation and progress.
Growth

What Is Product-Led Growth and Why Does It Matter for Startups?

Despite attracting hundreds of daily guest participants and dozens of signups, one startup's free-to-pro upgrade conversion remains negligible.

Maya Rios·May 15, 2026
Abstract visualization of AI agents disrupting a linear sales funnel, showing a shift from traditional customer acquisition methods to a more complex, AI-driven process.
Growth

AI's Customer Acquisition Shift: The End of the Linear Funnel

Before the end of 2026, Meta plans to integrate agentic shopping features directly into Instagram, allowing AI to guide purchase decisions for users.

Maya Rios·May 12, 2026
Holographic projection of a growth chart showing a sharp initial rise followed by a steep decline, representing the AI retention paradox.
Growth

What is the AI Retention Paradox and why does it matter for startups?

AI-powered applications convert trial users to paid customers 52% better than non-AI apps, achieving an 8.

Maya Rios·May 5, 2026
Business owner analyzing CAC data on a financial chart, symbolizing strategic planning for sustainable growth and profitability.
Growth

Customer Acquisition Cost (CAC) Optimization Guide

Businesses often overlook the critical financial implications of Customer Acquisition Cost (CAC). Learn to understand, calculate, and optimize CAC for sustainable growth.

Maya Rios·May 5, 2026