Business Challenges

1 article

A couple who are co-founders of a startup navigate the complex intersection of their personal relationship and professional business demands.

Startup Founder Spouses Face Unprecedented Challenges.

Founders Vera and Jose of Apli, an on-demand recruiting platform, faced investors who scrutinized their married status alongside standard business metrics, reports TechCrunch .

Ethan Calder·April 22, 2026