FounderOperator

Brcē

2 articles

Michigan State University student founders Madhav Aggarwal and Tanvi Gadamsetti proudly display their innovative shoelace product, BRCĒ, after securing a $50 million valuation.

College founders double Shark Tank deal, hit $50M valuation

While still students at Michigan State, Madhav Aggarwal and Tanvi Gadamsetti secured a double-Shark deal for their shoelace startup, BRCĒ.

Ethan Calder·June 6, 2026

Scientists in a futuristic lab examining glowing, intricate polymer structures, representing BRCĒ's sustainable material technology.

BRCĒ startup wins Rice Business Plan Competition for sustainable materials

Michigan State University startup BRCĒ secured $611,500 in prizes at the 2026 Rice Business Plan Competition.

Ethan Calder·April 15, 2026