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User Centric Design

2 articles

Split image illustrating fast, intuitive System 1 thinking versus slow, deliberate System 2 thinking in user design.
Insights

What Are Behavioral Economics Principles in User-Centric Design?

Humans make 98% of their daily decisions using fast, intuitive System 1 thinking, despite society largely structuring itself for deliberate, rational thought.

Lucas Bennet·May 12, 2026
Product development team analyzing holographic customer journey maps and data visualizations for user-centric product strategy.
Product

What is Customer Intelligence for User-Centric Product Development?

Organizations strategically leveraging customer behavioral insights achieve 85 percent higher sales growth than their peers, according to McKinsey .

Lucas Bennet·May 10, 2026