Sports Technology

2 articles

10 Smart Ways to Handle Amateur League Organization and Live Rankings

Managing an amateur sports league can quickly become a complex tangle of spreadsheets, emails, and messaging apps. With the rising popularity of amateur sports, the demand for data-driven organization has never been high…

Sponsored by Sports Solutions Pro·September 2, 2026

Ferrari Formula 1 pit crew working with advanced IBM AI interfaces during a race, showcasing enhanced fan engagement technology.

Playbooks

Ferrari uses IBM AI to boost F1 fan experience

Since IBM's involvement, the Ferrari fan app has seen a 62% surge in engagement over race weekends, demonstrating AI's immediate impact on superfan connection.

Oliver Grant·May 23, 2026