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Shake Shack

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Shake Shack restaurant interior showcasing advanced AI technology and a unified commerce system enhancing customer experience and operations.
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Shake Shack deploys AI and unified commerce for restaurant tech upgrade

While McDonald's rolls out a new $3 McValue menu, Shake Shack is investing in proprietary AI and its first loyalty program, signaling a high-tech battle for customer wallets.

Oliver Grant·April 12, 2026