Ltv
4 articles
Growth
What is Customer Lifetime Value for Startup Growth and Retention?
For self-serve SaaS companies, the median cost to acquire a single customer is $702, a figure that demands meticulous attention to each customer's long-term value for financial viability.
Maya Rios·September 3, 2026
Marketing
Top 5 Essential Marketing Metrics for Startup Growth
Customer acquisition costs have surged by roughly 60% over the past five years, creating significant challenges for startups aiming for profitable growth.
Maya Rios·August 19, 2026
Growth
8 Essential Startup Growth Metrics Beyond CAC and LTV for 2026
A recruitment platform once boasted 33 million daily active users and secured $49 million in funding.
Maya Rios·May 8, 2026
Growth
What is Growth Marketing and How Does It Build a Sustainable Engine?
Many companies celebrate new user surges, only to find their Customer Acquisition Cost (CAC) far outstrips customer long-term value (LTV).
Maya Rios·April 25, 2026