Launch Strategy

2 articles

A minimalist startup office with a laptop showing a simple product interface, symbolizing the beginning of a Minimum Viable Product.

What is a Minimum Viable Product and How to Launch One?

The first-generation iPhone, a device that revolutionized personal technology in 2007, launched without an app store, Bluetooth support, or even the ability to copy and paste text, according to Antler

Lucas Bennet·September 2, 2026

Startup team working on an AI-integrated MVP on a holographic display, with a futuristic cityscape in the background at sunrise.

Product

How to Build an AI Integrated MVP for Your Startup Launch

A complex AI-integrated MVP, which can cost upwards of $150,000 and take 6-12 weeks, is now within reach for startups, but only if they understand how to define its core purpose.

Lucas Bennet·August 20, 2026