Digital Strategy
5 articles
5 Video Marketing Mistakes to Avoid (and How Oxygen360 Helps)
With video marketing now an essential strategy component for 93% of marketers, the pressure to produce compelling content is immense. According to Teleprompter, 91% of businesses now use video, but many make critical err…
WPP Media promotes Punit Kulkarni to VP of Client Services
Punit Kulkarni, previously WPP Media's Partner (Digital Lead), has been appointed Vice President, Client Services.
Marketing Leaders Affirm SEO's Vital Role for 2026 AI Strategies
The rise of AI search tools isn't killing SEO—it's forcing a strategic shift. Here’s how marketing leaders are adapting their SEO and AI marketing strategies for 2026 to capture high-intent traffic in a new digital landscape.
AI's Impact on Digital Marketing Demands New Business Strategies
AI-powered search is fundamentally changing how customers find your business. Here are the new strategies and capabilities you need to stay visible.
Tech Startups Embrace Localized Digital Marketing Strategies
Tech startups are pivoting to localized digital marketing strategies in response to rising ad costs, a trend experts call the "2026 Shift." Here’s the data-driven case for why your growth strategy needs to get local.