FounderOperator

Consumer Behavior

3 articles

Futuristic cityscape showing AI interfaces connecting businesses and consumers, representing the evolution of digital marketing and local discovery.
Marketing

AI agents redefine digital marketing, changing local discovery and trust

When Google displays an AI-generated summary, users are nearly twice as likely to skip traditional search results, with clicks dropping from 15% to just 8% of visits, according to The National Law Rev

Maya Rios·August 20, 2026
Futuristic cityscape with holographic interfaces showing AI search results and brand discovery, illustrating the changing consumer journey.
Marketing

AI search reshapes consumer behavior, altering brand discovery paths

Traffic from AI sources to U.

Maya Rios·August 17, 2026
A split visual representing AI recommendations and a skeptical consumer, highlighting the contrast between discovery and trust in AI-driven purchasing.
Insights

AI Recommendations Boost Discovery, But Consumers Still Don't Trust Them

In a dramatic shift, 46% of AI users now start their purchase research on a stand-alone AI platform, a figure that has nearly doubled in a year, while traditional search has seen its share halved.

Lucas Bennet·August 4, 2026