User Research

6 articles

Product design team collaboratively mapping user journeys on a whiteboard, illustrating user-centric design principles and customer empathy.
Product

How User Journey Mapping Drives User-Centric Product Design

A common mistake in product design isn't a lack of ideas, but a failure to map the customer's actual journey.

Lucas Bennet·May 15, 2026
Product team collaborating on user-centric development using data and personas, fostering innovation and user understanding.
Product

How to Implement Continuous Product Discovery for User-Centric Development

Even experienced product managers confess to getting nervous before user interviews, a common human obstacle that often derails continuous product discovery efforts.

Lucas Bennet·May 6, 2026
UserTesting's AI integration with Figma, showing real-time feedback analysis on design elements within the Figma interface.
Product

UserTesting launches AI integration for Figma feedback

UserTesting has launched a new AI feature that integrates directly with Figma, promising real-time customer feedback on designs.

Lucas Bennet·April 23, 2026
Diverse startup team collaborating on a holographic display, visualizing data and product prototypes, symbolizing innovation through design thinking.
Insights

How Design Thinking Fosters Startup Innovation

Over 18 months, researchers meticulously tracked five startups applying the Research through Design (RtD) method and Double Diamond framework (DDF), according to ScienceDirect .

Lucas Bennet·April 23, 2026
A product team conducting usability testing, observing a user on a tablet in a modern lab, symbolizing effective user research and product development.
Product

How to Conduct User Interviews and Usability Testing: A Complete Guide

Master user interviews and usability testing to build products users love. This guide offers a complete, step-by-step process for effective user research.

Lucas Bennet·April 6, 2026
A diverse product team collaboratively analyzing a complex digital customer journey map, highlighting key touchpoints and user emotions, symbolizing strategic user experience design and product development.
Product

How to Create a Customer Journey Map: A Step-by-Step Guide

Customer journey mapping helps bridge the gap between how companies think customers use a product and how they actually do. This guide provides a clear, evidence-based view of the user's experience to build truly user-centric products.

Lucas Bennet·April 1, 2026