Unit Economics

3 articles

SaaS founder reviewing financial data, illustrating the importance of CAC payback period for business growth and profitability.

What is CAC Payback Period and Why Does it Matter for SaaS Founders?

Top-quartile B2B SaaS companies recover their customer acquisition costs in just 6 months, a stark contrast to bottom-quartile firms that take 24 months or more.

Lucas Bennet·September 5, 2026

A visual metaphor contrasting a rapidly failing rocket launch with a strong, steadily growing tree, symbolizing sustainable startup growth versus blitzscaling.

Founders

Forget Blitzscaling: Sustainable Startup Growth Models Are the Real Path to Value

Let's cut the BS. The 'growth at all costs' playbook is a recipe for disaster, and the collapse of billion-dollar companies proves it. It's time to talk about what really builds value: sustainable growth.

Ethan Calder·April 2, 2026

A vibrant, cinematic image depicting the "real economy" shift, showing diverse sectors like logistics, healthcare, and finance converging in a modern urban landscape at sunrise.

Insights

The Real Economy Shift: What New Capital Flows Mean for Founders

The startup playbook of growth-at-all-costs is dead. A new analysis of capital pipelines shows a decisive pivot towards real economy startups solving fundamental problems.

Ethan Calder·April 2, 2026