Sales Cycle

1 article

Diverse team collaborating around a holographic display showing industrial machinery data, symbolizing product-led growth for non-SaaS businesses.

What are product-led growth strategies for non-SaaS businesses?

A B2B industrial equipment manufacturer reduced its sales cycle by 20% by offering a free, limited-feature digital twin simulation of its machinery, according to Industrial Insights Magazine.

Lucas Bennet·September 7, 2026