Pirate Metrics

1 article

A visually striking digital marketing funnel, representing the AARRR framework, with data flowing through acquisition, activation, retention, referral, and revenue stages, overseen by a collaborative startup team.

What Is the AARRR Funnel? A Comprehensive Guide for Startup Growth

A comprehensive guide to the AARRR funnel provides the diagnostic tools you need to build a scalable marketing engine. This framework, also known as 'pirate metrics,' offers a clear, data-driven path to understanding your customers and optimizing for startup growth.

Maya Rios·April 1, 2026