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Performance Max

3 articles

Editorial illustration for Where a Startup Should Start With Google Ads: Performance Max, Search, or Local Services Ads
Marketing

Where a Startup Should Start With Google Ads: Performance Max, Search, or Local Services Ads

Startups should prioritize conversion tracking and choose their first Google Ads campaign type—Performance Max, Search, or Local Services Ads—based on their specific business model for the fastest path to ROI.

Maya Rios·October 17, 2026
Editorial illustration for Google Ads API v25.2 Unlocks Competitive Benchmarks and Enhanced Performance Max Controls
Marketing

Google Ads API v25.2 Unlocks Competitive Benchmarks and Enhanced Performance Max Controls

Google Ads API v25.2, released September 23, 2026, now offers competitive benchmark data and enhanced controls for Performance Max campaigns. These updates provide developers and marketers with deeper market insights and more granular programmatic control over campaign optimization.

Maya Rios·October 1, 2026
A futuristic control room interface with glowing charts and a hand adjusting a 'PMax Control' dial, symbolizing enhanced transparency and control in Microsoft Ads Performance Max campaigns.
Marketing

Microsoft Ads Performance Max Reporting Offers New Control

Microsoft Advertising has just added conversion and spend metrics to its PMax Website Publisher URL report, offering a level of transparency previously unseen in automated campaigns.

Maya Rios·May 2, 2026