Customer Motivation

1 article

Diverse team of founders and customers collaboratively brainstorming solutions on a whiteboard, symbolizing the Jobs-to-be-Done framework in action for achieving product-market fit and understanding customer motivation.

What Is the Jobs-to-be-Done (JTBD) Framework? A Guide for Product Development

The Jobs-to-be-Done (JTBD) framework helps founders understand customer motivation, shifting focus from products to the underlying 'jobs' customers are trying to accomplish. This approach is crucial for achieving product-market fit and building indispensable solutions.

Lucas Bennet·April 6, 2026