Bj Fogg

1 article

A visual metaphor for the Fogg Behavior Model, illustrating user engagement and the ethical considerations in product design.

What is the Fogg Behavior Model and why does it matter for product adoption?

Apps developed in Stanford behavior scientist BJ Fogg's class, like Dan Greenberg's, began bringing in as much as $100,000 a month in ad sales, according to WIRED .

Lucas Bennet·August 16, 2026