B2b Sales

1 article

Illustration of product-led sales, showing a glowing product interface driving sales automation, user insights, and revenue growth for a collaborative startup team.

How Product-Led Sales Works: A Complete Guide for Startups

Product-led sales (PLS) is a modern go-to-market strategy where your product drives lead generation and qualification. Learn how to leverage user behavior to accelerate revenue and build a more efficient, customer-centric growth engine for your startup.

Lucas Bennet·March 31, 2026