Athlete Investments

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Novak Djokovic in a modern office setting, discussing strategy with business professionals, symbolizing his new role as Global Strategic Advisor at General Atlantic.

Novak Djokovic takes advisor role at General Atlantic

Novak Djokovic, already building his wellness brand SILA, has formally joined global private equity giant General Atlantic as a Global Strategic Advisor.

Ethan Calder·June 27, 2026